How Cannabis and CBD Shops Can Leverage Digital Signage, Entertainment, & Social Media Part II

by Diana Perez

With capacity limits still in effect in many regions and face mask requirements in others or both, people are not exactly socializing while shopping like they used to. Coronavirus has forced folks to find  novel ways to connect.By connecting social media to the aforementioned short-form-in-venue entertainment, customers can actively interact with the content and shops themselves. Customers, who see their recommendations or posts on a retailer’s TV, or their comments on a music video on an app, will have fun interacting with shops in an innovative way.But what about after customers leave? How can your shop stay in touch with customers while they’re at home? Businesses can go even further by using an app for customers to take that short-form content anywhere they go. Customers will still be able to experience the venue even when they’re at home. Having a tie via social media will give retailers a much needed connection as they establish a wide customer base and continue to grow their brand.

Digital signage, short-form content, and social media are key

Retailers should use all tools at their disposal given the current economic reality, cannabis and CBD shops especially will need to leverage those tools as they open and continue to expand nationwide. Digital signage, short-form content, and social media are invaluable assets that no shop should be without.